Our ‘Titanic’ livelihood must be redirected
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Kermit of “Muppet Show” fame had no thought for the power and poignancy of his, “It’s not easy being green”, phrase.
These days there’s a whole new ‘green’ set grabbing some light hearted fun from Kermit’s catch phrase.
Whilst a few may argue about the raison d’etre for “being green”, in it’s simplest form it’s simply good business if you can create greater value using less resources. With the escalating global oil consumption and dwindling oil reserves, reducing energy use intensity is wise. This likewise, strikes home for all households.
The endeavour of building a green business is one of the most formidable to confront the modern day entrepreneur. For now, it’s vitally important to keep product, both conventional and green. If you are green and well priced then you will gain the business.
There are businesses out there where the various elements are being brought together to manufacture enviro-friendly safety signs at keenly competitive prices. Being “green” often incurs some extra costs but those costs can easily be absorbed where you completely re-jig the manufacturing process using just in time and lean manufacturing processes.
If you’re wanting other examples, fridge magnets are being printed using leading manufacturing technology to create a green product with an attractive price. This is happening, using the latest in digital technology and solar electricity generated on site. And other steps in the process are being finished using simple, old fashioned muscles power.
Rapidly the day is approaching, where green credentialed products will be available at great prices. With the acceptance of green business and it’s opportunities, we’re seeing more pick up the opportunities – after all, there’s cash to be made and a planet ”saved”.
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